Case Study: Unity of Pompano Beach
Client: Unity of Pompano Beach Spiritual Center
Agency: Aqua Creative Marketing
Lead Strategist: Deidre Satterfield
Overview
Unity of Pompano Beach is a spiritual community dedicated to personal growth, interfaith connection, and positive living. The organization partnered with Aqua Creative Marketing to revitalize its digital presence and expand its online outreach. The previous website was outdated and difficult to update, and the social media channels lacked consistent messaging and strategy. Additionally, the center was not ranking well for local spiritual or metaphysical searches.
Objectives
- Redesign the website to better reflect Unity’s message and mission
- Establish a cohesive and consistent social media presence
- Improve SEO to reach more seekers in the Pompano Beach and South Florida area
- Encourage online donations, service attendance, and community engagement
Strategy & Execution
- Website Redesign
- Created a responsive WordPress website using a clean, uplifting design aesthetic
- Added dynamic features such as an events calendar, video library, and donation portal
- Built pages for ministries, service times, leadership, and metaphysical teachings
- Trained staff on how to update content, manage blogs, and post new events
- Integrated YouTube and livestream services into the site
- Social Media Management
- Audited existing accounts and unified branding across Facebook, Instagram, and YouTube
- Developed weekly content calendars featuring inspirational messages, service highlights, and community events
- Designed custom graphics for holidays, Sunday themes, and community outreach
- Increased engagement through consistent posting, hashtag strategies, and video clips from sermons and classes
- Local SEO Implementation
- Conducted keyword research targeting terms like:
- “spiritual center Pompano Beach”
- “Unity Church near me”
- “metaphysical church South Florida”
- Optimized title tags, meta descriptions, page content, and image alt text
- Claimed and optimized Google Business Profile with service times, photos, and keywords
- Added schema markup to improve visibility in search engines
- Submitted the site to Google Search Console and monitored performance metrics
Results
- Bounce rate decreased significantly due to improved navigation and mobile responsiveness
- Organic traffic increased by over 40% within the first 6 months
- Social media followers grew by 65%, with regular increases in post engagement
- Online donations and newsletter signups increased through clearer calls-to-action
- Improved local rankings for search terms related to Unity, metaphysical teachings, and Pompano Beach spirituality
Conclusion
Through thoughtful web design, community-centered content, and strategic SEO, Aqua Creative Marketing helped Unity of Pompano Beach reach a broader audience, expand its online ministry, and revitalize its digital voice. The result is a modern and welcoming online presence that supports both spiritual seekers and longtime members in today’s digital age.
