SEO Case Study: Interior Design Firm
Client: Interior Design Firm
Agency: Aqua Creative Marketing
Lead Strategist: Deidre Satterfield
Client: Interior Design Firm
Agency: Aqua Creative Marketing
Lead Strategist: Deidre Satterfield
Overview
Schuster Design, a high-end interior design firm serving both residential and commercial clients in Fort Lauderdale, partnered with Aqua Creative Marketing to improve online visibility and attract more qualified local leads. While their portfolio was visually impressive, the website lacked search engine optimization and was virtually invisible in local search results.
Objectives
- Increase local visibility for high-intent keywords
- Drive qualified traffic from organic search
- Enhance the website’s structure and SEO foundation
- Generate more design consultations through the website
SEO Strategy
- Keyword Research
Focused on geo-targeted, service-specific phrases like “luxury interior designer Fort Lauderdale” and “custom commercial interiors Fort Lauderdale” to attract clients searching for premium design services. - On-Page Optimization
- Optimized title tags, meta descriptions, H1/H2s, and image alt attributes
- Updated content to reflect keyword targets and improve readability
- Improved internal linking to enhance user navigation and site structure
- Local SEO
- Claimed and optimized their Google Business Profile
- Added consistent NAP (name, address, phone) citations across directories
- Encouraged client reviews to build credibility and improve local ranking
- Content Strategy
Developed and optimized a series of blog posts on trending interior design topics, case studies, and FAQs. This supported long-tail keyword visibility and established thought leadership. - Authority Building
Secured local backlinks through features on Fort Lauderdale home improvement blogs and regional lifestyle publications, strengthening the site’s domain authority.
Results
Within several months:
- Organic traffic increased by over 60%
- Website began ranking on page 1 for multiple high-value Fort Lauderdale search terms
- Schuster Design saw a noticeable uptick in inquiries from organic search
- Google Business Profile impressions and clicks increased month-over-month
Conclusion
By combining foundational SEO practices with a customized local strategy, Aqua Creative Marketing helped Schuster Design elevate its online presence and attract premium clients directly from search in the competitive Fort Lauderdale market.
