Case Study: International Cosmetic & Skincare Brand
Client: International Marine-Based Skincare Brand (U.S. Division)
Agency: Aqua Creative Marketing
Lead Strategist: Deidre Satterfield
Overview
An international cosmetic and skincare brand specializing in marine-based formulations partnered with Aqua Creative Marketing to elevate their U.S. ecommerce presence. Despite global recognition, the U.S. site faced visibility challenges and needed SEO, ecommerce optimization, and strategic content enhancements to drive more traffic and boost product sales in a competitive market.
Objectives
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Improve ecommerce performance and customer journey
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Increase organic traffic for skincare-related search terms in the U.S.
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Position the brand as a trusted source for marine-based cosmetic solutions
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Strengthen U.S. brand awareness through content and search visibility
Strategy & Execution
1. Website & Ecommerce Optimization
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Audited the Shopify platform for UX and SEO improvements
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Reorganized product pages and categories for better search and user flow
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Enhanced mobile responsiveness and optimized loading speed
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Added trust signals, clear CTAs, and branded messaging
2. SEO Strategy
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Targeted skincare ecommerce SEO keywords such as:
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“marine skincare USA”
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“luxury facial products online”
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“professional skincare for estheticians”
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Implemented on-page SEO for all core and category pages
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Wrote optimized meta titles, descriptions, and alt text
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Monitored site performance in Google Search Console
3. Content & Brand Messaging
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Created blog content around skincare education and seasonal trends
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Highlighted the science and benefits of marine ingredients
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Supported seasonal campaigns and promoted top product lines
Results
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Improved product visibility for key skincare ecommerce searches in the U.S.
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Increased organic traffic and conversion rates through SEO and UX design
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Strengthened brand credibility with educational content and product storytelling
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Achieved better rankings for high-value search phrases related to luxury and professional skincare
Conclusion
Aqua Creative Marketing helped this international cosmetic and skincare brand strengthen its digital footprint in the U.S. through strategic ecommerce SEO, targeted content, and Shopify enhancements. The result: a refined, high-performing site that captures the attention of American skincare consumers and drives growth.
